Topic Progress:

“That’s Who We R” educates consumers on the REALTOR® difference and becomes an inherent call to action to work with a REALTOR®, who abides by the Code of Ethics.

For REALTORS®, “That’s Who We R” functions as a rallying cry, instilling pride in their everyday actions and all the ways they go above and beyond to improve the lives of their clients, consumers, and their communities.

For consumers, “That’s Who We R” educates them on the REALTOR® difference and becomes an inherent call to action to work with a REALTOR®, who abides by the Code of Ethics, practices advocacy, and is backed by the nation’s largest professional trade association.

As a REALTOR®, you can leverage the campaign in your business – using the logo in your marketing and on social media!

To learn more about the campaign, we encourage you to watch the video below and check out the Ad Campaign resource guide HERE.